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Reason why mobile app fails to attract users.

1. Complex UI : Most of the users complains that app is not easy to use. When you are developing a mobile app keep in mind that user may not be aware of computing, User may be not well educated. You should design a UI in such a way that any user who is educated or not, they know computing or not can play with your app easily. To ensure that you should do beta testing of your app with all classes of people and take their feedback and implement as much as possible. You should always keep your UI simple and highly responsive. Most of the companies fail in this area because they take it easy but this is the one of the biggest reason, the user installs their app and uninstalls as soon as they find it's not appealing. So never compromise with UI designing better you hire some highly experienced professional UI-UX designer for this work.

2. Ignoring Platforms : Android and iOS or any other platforms have very different interface guidelines. They operate in different ways, gestures and common buttons placed in different areas. When developing for multi-platform application, its important to keep in mind. 

 3. Application Performance : For good app performance it’s important that architecture should be very good. Just like you can’t make any building without solid basement same way app performance totally depends on the architecture of the app. You should never compromise with this. You should hire a highly experienced architect for this work.

 4. Boring, Stale Content : No one wants to use an app that has the same content, appearance and user experience over and over again. It is boring. And for an app, boredom is a killer. Users want to see something new, different, memorable. Once you launch, study your users to see what they engage with most ? You can achieve it by looking at reports on their behavior, generated through your mobile platform using analytics tools like Google Analytics, Firebase Analytics, Flurry etc. Keep updating your content regularly.

 Your innovation will only work if your app will meet these requirements. Only 30% of the mobile app gets success.
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