Future of Mobile Apps

More than 1 billion smartphones and 179 billion mobile applications downloaded per year, mobile development is certainly one of the innovative and rapidly growing sector. The mobile application market is arguably dominated by Google apps (Gmail, Maps, Search), Social media (Facebook, Instagram, Twitter, Youtube) and Gaming apps (Angry birds, Temple Run). Giants like Walmart, Bank of America and Amazon are using mobile applications for branding, improving customer engagement, direct marketing etc. This trend will continue in 2017 as well. There are lots of opportunities for startups and small companies.

1. AI will attract huge investment

Industry analyst firms Granter and Forrester have revealed that there will be a 300% increase in investment in artificial intelligence. This is because business users now have unique and very powerful insights open to them.
For example, giants like Facebook, Google and IBM are already investing in technologies (by acquiring startups) that would get rid of existing silos that hinder with proper customer insights and provide better and powerful ideas of customer requirements through cognitive interfaces.

2. M-Commerce trend seems to be stronger

Analysts believe the positive trend in mobile purchases will continue over the next 3-4 years as more and more consumers adopting to M-commerce. Apple Pay and Google Wallet will facilitate purchases using the mobile phones instead of debit or credit cards. This will force to develop a mobile application that can process transactions without the need of physical debit/credit cards or cash. Coupled with wearables that can process payments m-commerce will take a different shape. Beyond data collection and predictive analytics, wearables will play a key role within the way forward for mobile payments and client loyalty.

3. More apps will be using Fortified Security Feature

As per a Gartner prediction, 75% of mobile apps would not pass even basic security tests. In support, an HP study states that 70.6% apps can access to external storage and 94.7% apps include logging methods. These surveys majorly indicate the following concerns:

• Insecure Storage
• Privacy Violation
• System Information Leak
• Often Misused
• Insecure Deployment

Hackers will tend to continue the trend of exploiting known security gaps in mobile apps for stealing sensitive and confidential information. This is one of the negative mobile app development trends that are going to continue next year. However, some JavaScript frameworks can help you develop a secure and scalable mobile application.

4. Micro and Enterprise Apps will change your business model

The main purpose of Enterprise Apps is to streamline and manage crucial business processes. They are thus complex, component-based, scalable and mission critical to your business.
And the ultimate goal of Micro Apps would be to concentrate on a particular target and achieve certain benchmarked goals. It is more of like ad hoc install; aimed for a singular purpose and is entirely consumer-oriented.
Evernote would be a good example of Enterprise mobile apps. Your teams can collaborate without a break through this particular app.

5. Cloud-driven Mobile Apps will still grow

From customers to the tech professionals, everyone has heard about the cloud technology and how it’s impacting our collective lives. Today, cloud computing has finally found it's placed with mobile apps. Now, we can expect powerful mobile apps which directly fetch data from the cloud and take minimum space in your smartphone internal memory.

Google Drive, Dropbox, & OneDrive are only the tip of the iceberg. A Cisco research says– Globally, cloud apps will drive 90% of total mobile data traffic by 2019, and Mobile cloud traffic will be 11-fold with compound annual growth rate (CAGR) of 60%.

6. Big Data applications will be a big yell out

Big data applications are everywhere — in banking, healthcare, entertainment, education, you name it. The permeation of big data is evident. You can read about this in the Gartner survey that shows that 48% of the companies in the world has already made its investments in big data.
This was a rise by 3% from 2015. So you can expect this to continue to hike in the coming years. The rise in Big Data is also going to see a spurt in the developer job market.

7. Enhanced Security is the Word of the Day

Security is an immense issue once you have more entry to smartphones and apps. The threat of hacking and phishing increases by the day, disappearance subsequent to all the users in the lurch and taking into account the constant siren of malicious attacks.
Therefore, security in apps is plus a crucial business in 2017. More focus should be exercised in developing safe apps! According to Gartner, just about 75% of mobile apps would not codicil even basic security tests.
While iOS apps are way ahead in security, Google has come happening back newer options gone granular app permissions to solve the tormented posed by security issues.

9. Messengers keep on growing by a wide margin

In 2016, you axiom that Messengers were taking an all-powerful leap into fame. In fact, many businesses actively use this communication method to profit across to their customers.
In loathing of the big demand in Messengers, unaccompanied five of them are actively usedWhatsApp, Facebook Messenger, Line Viber & WeChat. Businesses can easily speak or communicate following their customers, use pretentious enjoyable judgment technology to pure their doubts and queries and pay for timely content to them.

9. Google AMP will keep amazing us

When Google started its Accelerated Mobile Pages (AMP) last year, it revolutionized the mannerism we handle not just the web app, but entire SEO as behind ease.
The calm of Google AMP is (1) web pages that load much faster, (2) to be responsive supportive of ad publishers who hurting ad visibility and through that more customers.
Google AMP in addition to helping in later click rate, Vanguard page ranking, easy visitor analysis, less migration effort and a host of subsidiary features. The main aspiration of Google AMP is for that excuse, to make the communication along in the middle of customers and businesses easier.

10. AR & VR will keep on exerting their impact

In 2016, we motto and upped total uphill in Augmented Reality and Virtual Reality, especially in the gaming and entertainment industry.
This was especially real in the skirmish of games as soon as Sky Siege, myNav, Pokemon Go and gadgets along with Samsung Gear VR, Google Cardboard, Oculus Soft and thus as regards. In 2017, the appeal in AR and VR is going to remain high.

Marketing campaigns following VR or AR will be seen more frequently this year, subsequently interactive movie posters, interactive content. AR & VR helps marketers make the best of technology to realize into going on enlarged possibilities for enterprises.
Until now, we have been dealing with now technologies that retain the prudence of vision. Pretty soon we can even see VR technologies that resist the prudence of being neighboring to & odor as quickly.

11. Business Bots are going to advanced the customer relations

Bots/Chat Bots right now they are fairly rudimentary, but in 2017, you can expect this trend to evolve further. In fact, businesses are already using major chat products like Facebook Messenger, Telegram, Telebram etc. to communicate.
As more and more people use the smartphone, the demand for timely customer service is at its crucial height.
There are intelligent business bots revolutionizing the way you can communicate with your consumers. You can make the order using bots rather than filling the forms.

12. Advertising will become smarter with Beacon Technology

Beacon Technology has revolutionized sectors like retail, healthcare, tourism, automobile, etc. This year, location-based marketing through Beacon technology is the new cookie in the jar. This is done successfully through magnetic sensing in smartphones.
Businesses no longer should be content with responding to customers 24/7; they have to predict their buying habits, be aware of their locations and even have post-visit phases.

13. Mobile Internet of Things will be matter of discussion for everyone

Mobile IoT is going to change our lives. Every gadget we own will be connected with our other gadgets. The integration of mobile apps with IoT will be trending, and almost all the enterprises will start adopting IoT. Medical IoT will be on the boom. IoT is already helping enterprises make valuable data-driven decisions and fills the void of “what to do” with all the data that’s coming in.

14. Motion and Location Sensing Apps

Most mobile phones have location sensor capabilities which use merged positioning methods to present interchange granularities of location data. Knowing an individual's location to within a few meters is useful for providing deeply relevant contextual recommendation and facilities. Motion sensing apps are used in security, contrary to-theft, gift-saving, and games. Location sensing is useful in Geotagging, Games, Vehicle navigation, and fitness apps. Apps exploiting exact indoor location currently use technologies such as Wi-Fi, imaging, ultrasonic beacons, and geomagnetic. In the longer rule technologies such as stomach-difficulty lighting will with become important. Precise indoor location sensing, combined following mobile applications, will enable a added generation of enormously personalized services and instruction.

15. Mass Storage and Cloud Support are in the Cards

It is not just the immense corporates that use the cloud. Everyone uses it, even a person who saves his files on the subject of Google Drive!
So if you twinge to stay popular in the midst of your users, make earsplitting your app has adroitly-behaved cloud maintain. Your fan is going to have files and documents that he wants to be stored and saved for ages, probably.
So it is important to manufacture an app that offers cloud child support, and recall reliability is the key word here.

References :
1. https://www.marutitech.com
2. https://medium.com
3. http://www.valuecoders.com